Over six months, Wellspring Software needed a redesign/rebrand of their product website, printboss.com. The #1 objective was to funnel more free trial downloads with a clear CTA button, lessen bounce rate, and lengthen time on overall site. We decided to make the free trial signup form field with a big yellow button the most prominent visual element on the homepage and also to repeat this “banner” throughout the site on every internal page.
Previous websites were not responsive design so this was a requirement moving forward for the rebrand.
Content did not change very much from previous 2015 website but branding updated.
Internal pages were updated. The screenshots of the actual software looks very dated so we had to come up with other types of visuals that looked updated and modern.
I also helped create over 26 tutorial videos for the website using iMovie and ScreenFlow.
With the direction of the Director of Marketing, we designed a landing page specifically for Google Ads where we could funnel incoming prospective customers and encourage them to learn enough about the product to want to download the trial version from there.